New and Notable – Sweat Under Gear.

Based in Vancouver, British Columbia, The Sweat Under Gear Group provide today's man with a line that reflects his athletic, fashionable and masculine lifestyle. The company's mission is “to compliment the body of today's man with products that speak to his lifestyle and sense of masculinity."

Sweat Under Gear is a relative new comer to the world of Men’s underwear. They are a company that is based in Vancouver that launched in July of 2008. The founders, Tal and Ron, wanted to make a high quality line that men would feel comfortable wearing anywhere including work, gym or out. The line started with 5 core designs and two colors, black and white. They kept the line small and will add more lines and underwear over the next year.

The company received a lot of buzz on the internet, even before they launched. Over a year ago they took the initial pictures, just to get their name out. They never expected them to generate the attention they received. Bloggers all over started to talk about this new company. This brought about attention from consumers and also photographers and industry people. They have received offers from photographers, models and other companies to help with the promotion of the company. The power of blogging and the internet is something Tal and Ron, didn’t set out to do, but has turned out to be one of the best ways of promoting their brand.

In a previous post, we went over the line, but the current product line is; Sweat Briefs, Sweat Jocks, Sweat Fighter Briefs, Sweat Sports Briefs and Sweat Trunks. The development into this line took over a year to get the quality to a level that met their standards. They wanted a line that shows off the masculinity of men at any age group. They aren’t focusing on the guys in their 20’s. No matter the age, they want guys to be comfortable and look great.

One of the things they have done that has really made them stand out is their advertising. They concept of the advertising is the Sweat Club, and each room represents a product in their line. The purpose is that no matter what a guy does, we’re all equal. You could be a white collar or blue collar, but at the club everyone is the same. The ads are well done and very creative. As they ad products they can continue the campaign and keep coming up with creative concepts. You can see many of the pictures on their website and blog. The blog has a lot of pictures that you may not have seen on their site. They are constantly updating the blog and it’s a great way to keep up to date on them.

One of our favorite things this year was their calendar. Which if you didn’t get one, they are sold out. But never fear that will more then likely do it next year. It was a great high quality calendar that shows all the products of Sweat. When talking to Tal, they decided to do it but didn’t expect the success they had with it. It is one of my favorite calendars and as they release more, I will continue to get one each year.

As the company grows they are getting more opportunities to show case their underwear. One thing we have reported is the movie they are going to do, they will be providing underwear for the male cast. There are a few scenes where the cast is in the locker room and various other locations. Also they are doing two different model searches. In Canada they are doing the “Next Gay Supermodel” and the one in the US is in the works. As these develop we hope to bring you pictures and information about them.

The brand has had a few celebrities wear them too. The adult film star Zeb Atlas is a fan of the brand and has worn them at a few appearances. You can go to their blog and see more pictures of him in the Sweat briefs. Another group that has discovered the brand is a few members of Dante’s Cove and the Lair. Both shows geared to Gay Audiences. We may see more Sweat in both of these shows but nothing has been set as of yet. With all this attention they have started a really cool concept, a Wall of Fame, where celebrities sign briefs and they frame and have put them on a wall in their offices. It started with Zeb Atlas and has grown to Dante’s Cove and will continue to grow.

Some things in the works for them is a new work out wear line. This should be ready by the spring. They are testing it now and as more develops we will keep you posted. The one thing that really impressed me was that both Tal and Ron are wearing the new line to the gym testing the gear. They are making changes and final tweaks before it’s released.

Sweat Under Gear is one of the up and coming companies that have come out strong in the world of underwear. They started small in their product offerings but will grow and create more great underwear and work out wear. We look forward to seeing more products over the next year and with them much success in the future. We here at UNB will keep you posted as they grow.


The last thing is that they are doing a special promotion for Valentine’s day. They are doing their “Sweetheart Deal.” All purchases made from Jan 24th, through February 14th will receive a Sweat Brief gift wrapped for you special guy. And that’s not all you will also receive a special mini poster as well. You can say you heard of this deal from us here at UNB. So if you have been waiting to get some Sweat underwear, this is a perfect opportunity. To get this deal, you need to go on the Sweat Under Gear website.

Sweat Undergear - New Model and Movie Placement

Sweat Undergear has a new model on their site. The new model is Steve. He is a great addition to the site. Here is what he has to say:

in his words-
I had always played sports, especially soccer, and had little muscle to speak of aside from my legs. However, my senior year of high school, a new perspective of fitness and health came into my life, a new found strength, a way to manipulate my body: weight lifting. I was absolutely fascinated with how muscles reacted to weight training, and am still lifting today, five years later! If someone had told me six months ago I would soon be modeling with increasing success, I would have said they were crazy, but here I am! I was an extremely shy person and was very scared when I first started, having no clue of what to expect. However, in a short time I made tremendous improvements thanks to my amazing photographer/manager, Gary Gonzalez of NorCalBodz. I never knew I would enjoy modeling as much as I do now, despite how difficult it can be sometimes. I am so thankful and appreciative to receive the opportunity to model for Sweat Underwear. I honestly love the quality, fit/feel, and look of their underwear! Keep up the fantastic work! - Steve

They also are going to be in an up coming movie, "My Guaranteed Student Loan." The male cast will be featured in their undies. The movie will be staring production soon and we will update you when it is out!

Lastly, hurry up and get one of their calendars. They will be sold out soon. If you miss this years, they will be doing it next year!

Cityboyz Fashions - Now has Sweat

Cityboyz Fashions is now carrying the Sweat Undergear Line. This is a new line that we have written about here before. I would say go give them a try. Its where sex appeal and style come together in one!

Sweat Undergear, Quality and Sex Appeal

In the research of doing this blog, I have run across some really cool companies and they are doing some great things. One of those companies is Sweat Undergear. They are a company based in Canada and just launched in July of this year. So they are a relatively new company in the world of underwear.

One thing that has struck me was their commitment to quality and comfort. Many more companies are focusing on quality, some we have interviewed on the site before. Sweat, like many companies, is paying attention to the materials that go into the underwear as well as the construction. Sweat focuses on the quality but they want a line that will carter to sex appeal as well. You can tell they have taken a lot of time in creating this message of quality and sex appeal in their pictures and website.

Sweat takes pride in the quality and sex appeal. And here is what they say about their line and the company: “Sweat wants our clients not only to look sensual and sexy, but to feel that way wearing our product. Thus we chose fabrics and waistbands that are second to none. We also sought out a factory that would produce high quality stitching to ensure our garments lasted the test of time. The comments we are receiving from our customers confirm that we have met our goals when they tell us the feel of our underwear is the best they have worn. Sweat Under Gear's design also pays close attention to details. One example of this is that we have our waistbands cut by hand so that there is no overlapping of the Sweat logo at the back seam. As far as we know we are the only company that does this. “

When asked what was the inspiration for the brand they said “Our friends kept telling us that they wanted to see a line of underwear that reflects their active lifestyles, shows off what they got, and that didn’t have shiny fabrics and outrageous prints.” Said Talon Thompson, co-owner. “Underwear that suits a man not only in his 20’s, but in his 30’s, 40’s and even 50’s.” While underwear should be fun, not all guys like the patterns and fabrics. With Sweat underwear, you can wear it to the gym and not get strange looks from other guys in the locker room. "

Since the line was released, they have focused on a core of products. They include: Sweat Briefs, Sports Briefs, Sweat Jocks, Fighter Briefs and Sweat Trunks.

• The Sweat Briefs has the typical styling of a regular brief, but with grey piping around the pouch. Which is to accent your assets.
• The Sports Briefs are made for the active guy. They are used to give you more support then the typical briefs.
• Sweat Jocks have the classical jock styling but been updated for an active guy. The most noticeable feature is cotton spandex pouch. This will make it comfortable for you to wear them daily and not just to the gym.
• Fighter Briefs are inspired by classic wrestling briefs worn by today’s cage fighters. These have become one of the most popular styles by Sweat.
• Sweat Trunks are ones that have a low waist but still covers everything that needs to be covered. They are made out of a cotton spandex blend that will make it very comfy for you to wear.

The last thing they are doing is they have a calendar for 2009. All of the pictures from the website and I’m sure a few more are included. It’s a really sexy calendar, and one you can have around the house for the New Year. I’m not sure you’d have it work; I don’t think it would be too work friendly. But it’s $10.95 with free shipping.