Spider Man is Coming!

Ok, unless you’ve been under a rock lately, you know May 4th, Spiderman 3 opens in theaters. I know this because I’ve seen it so many times over the last six months. I bet you’re asking me if I am going to see it. The answer is NO. I will not go to the theater and see it. Only if I’m on a date with a hot guy will I see it and only then and there better be something promised after.

The marketing blitz for it has been intense. The first time I noticed it was for, of all things, the Itsy Bitsy Spider Man. Yes, that’s right, it’s a tickle me Elmo type of gadget where you see a Spider Man dancing the Itsy Bitsy Spider dance. This has only been the beginning. As you can see through the pics, they are pushing everything. I even noticed that they have a Spider Man Mr. Potato Head.

The story to me I’m over as well. Will Peter Parker marry MJ. And the battle between the Green Goblin’s Son and Peter, could it be any more tired. Then there’s the whole Sandman story that the commercials have yet to really go into. I didn’t much care for the last one, and the only reason I saw it was because I was house sitting last October and they had it. After watching it I was glad I didn’t spend money on it.

I know what you’re saying, that you already have a strike against this movie, that I do, but I also know it’s going to be huge. Probably the biggest movie of the year. But with that said I don’t have to go see it. I just want to know exactly how much is being spend on promoting this movie. It has to be in the 10’s of millions. Although, if it is huge I would love for it to knock Titanic out of the top grossing movie of all time. Another movie I don’t care for, but that’s another story.

This summer movie season is going to be big, more sequels and movies then in a long time but currently all you hear about is Spider Man. Where is the hype for Shrek III, Die Hard, Pirates of the Caribbean and the New Harry Potter movie. Well you are starting to see some about Shrek and Pirates, but I’ve seen not much of any other moving coming out this summer.

I guess my whole problem with Spider Man, is the plot sucks. The story is weak and just not a good escape. I think if you go to the movies you go for an escape, ot loose your self in what ever you are and forget about what’s bothering you. Well granted, I do like some bad movies. And I own up to that, I am hooked on 70’s disaster flicks. And most people are like OMG how can you watch that. But they didn’t have the marketing locomotion that Spider Man does.

The marketing for this picture has many cross over. I have already said the toys, and there will be more coming. But also toys are to be expected. Every big movies since Star Wars has had toys and fast food tie in’s, but I think some of the marketing has gone to an extreme. The prime example is Comcast Triple Play. Where you get cable, phone and internet for one low price. The commercial is a guy dressed like spider man, with out the mask, who’s house is total Spider Man. He interviews a potential roomie and when he asks what he brings to the apt, he says the Triple Play and he’s in.

As someone in marketing, I know you have to push and promote a film but can we get it something close to not just random stuff that companies are willing to pay for?

Speaking of movies which may not be good, I am watching Sean of the Dead, and many of you out there will be like how can you watch that and not like Spider Man, hmm got me! Go Figure.